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Pardee Homes VP Brings Greenbuild Tips to International Builders Show

Los Angeles , CA, Jan. 16, 2009 —Pardee Homes Vice President of Marketing Joyce Mason will present her company’s perspective on green building and marketing at the International Builders Show in Las Vegas. Mason joins Steven DeWan, AIA of Bassenian/Lagoni Architects for “Green by Design: 12 Tips to Transform any Plan into a Green House Plan” on Tuesday, January 20, 8:00 a.m. to 9:30 a.m. in South 233 of the Las Vegas Convention Center.

DeWan and Mason will explore the planning/design/build path for “getting to green” as defined by NAHB Green Building Guidelines. Case study material will show green and sustainable applications of an individual home, a neighborhood and a community. Examples will reflect Pardee Homes’ early entry into green building as a regional production homebuilder.

“We initiated our commitment to more energy efficient and greener homes a decade ago, and many are designs and community plans we have created in collaboration with Bassenian/Lagoni,” said Mason. “Our presentation will cover concepts behind these projects, and the bottom line details builders of variously sized companies need to make green building work for them.”
Mason is Vice President of Marketing for Pardee Homes and a member of CBIA’s Building Industry Institute Advisory Board, which addresses green building and marketing throughout California.  Mason plays a key role in Pardee’s leadership position in energy efficiency and green practices, spearheading the 2002 launch of the company’s LivingSmart® brand. LivingSmart offers EarthSmart™, EnergySmart™, HealthSmart™ and WaterSmart™ features and options to Pardee homebuyers.
With LivingSmart and other initiatives, Pardee Homes has earned honors for synthesizing green commitments with desirable lifestyle homes and communities. These include multiple California Green Builder and Sustainable honors in the Gold Nugget Awards; top honors in the National Green Building Awards, the Energy Value Housing Award and in other professional competitions. See for details.
Bassenian/Lagoni Architect, Principal Steven DeWan is responsible for the staff management, staff development and scheduling of the firm’s Design Department, playing an instrumental role in the firm’s international expansion and its green and sustainable design and planning projects. DeWan has been with Bassenian/Lagoni since 1987 and is a Licensed Architect. 

This year’s IBS runs January 20-23 at the Las Vegas Hilton and is sponsored by the National Association of Home Builders  (NAHB). The annual exposition and conference draws more than 90,000 participants from the design and building fields, including architects, planners, builders, developers and trade partners. See


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