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Homeaid Names Pardee Homes Marketing VP Joyce Mason President Of LA/Ventura Chapter Board of Directors, As She Continues Her 10-Year Tenure With HomeAid Board

Mason Aims for New Initiatives to Strengthen This National Non-Profit’s Shelter Development on Behalf of Today’s Homeless Population

Los Angeles, June 10, 2010 --The Board of Directors for HomeAid’s Los Angeles/Ventura chapter has chosen Pardee Homes Vice President of Marketing Joyce Mason as its new president. Her expanded role continues a 10-year tenure with the Board of Directors; her fellow officers are VP Arlen Miller of Miller Family Companies; Secretary Dave Elder of T.O. Printing; and Treasurer Minda Johnstone of The Private Bank of California. Jennie Cowart is the Board’s Executive Director.

A leading national non-profit provider of housing for America’s temporarily homeless, HomeAid works in partnership with the Building Industry Association (BIA) to build and renovate transitional housing, and with service agencies that provide secure shelter, support and skills to families and individuals, helping them regain self-sufficiency. Call HomeAid Los Angeles/Ventura at 818-889-9494 or visit

“I am delighted and proud to serve an organization that is unsurpassed in assisting the transitionally homeless,” said Mason. “With my fellow Board members, I look forward to pursuing new initiatives and strengthening the HomeAid/BIA partnership that has made such a positive difference on behalf of the less fortunate.”

HomeAid Los Angeles Ventura’s Board has 14 officers and directors. Directors are Lorraine Alderette of LL Development Partners in Valley Village; David Goldberg of Focus Marketing Services in Agoura Hills; Leslie Lindemann of the Los Angeles Times in Los Angeles; Joe Lynch of JTL Development in Westlake Village; Neil McAuliffe of McAuliffe Financial Services Inc. in Westlake Village; Erik Pfahler of Shapell Homes in Beverly Hills; Holly Schroeder of the BIA in Santa Clarita; Sandra Stewart, Esq. of Cox, Castle & Nicholson LLP; and Tom Weston of Weston Mason in Santa Monica.

Mason has been active with HomeAid’s national and regional organizations since their 1994 inception, with service as chair, special advisor and co-chair of LA/Ventura Project Playhouse ®, the organization’s principal fund-raiser. She credited co-workers at Pardee Homes for additional contributions to HomeAid’s ongoing success.  

“At Pardee Homes, the spirit of giving is a year-around commitment, and HomeAid is an important part of our community outreach,” she said.

Pardee Homes’ steadfast support for HomeAid has included monetary and in-kind donations and volunteer labor. These contributions have benefited HomeAid National and chapter organizations in Los Angeles/Ventura, the Inland Empire, Orange County, San Diego, Northern California and Las Vegas.

“Pardee Homes is renowned for its generous and heartfelt community outreach, and Joyce Mason is a perfect example,” said Cowart. “Our Board of Directors is delighted to see Joyce take the helm, and we look forward to new achievements for our chapter.”

Established in 1921, Pardee Homes maintains homebuilding operations in Los Angeles and Ventura Counties, the Inland Empire, San Diego and Las Vegas. The company emphasizes master-planned communities that include schools, parks and open space, and has earned wide recognition for quality construction, customer service, green building practices and dedication to educational and civic goals of the communities in which it builds.

Recognized by HomeAid for its enduring support, Pardee Homes has also been honored by the National Housing Endowment (NHE), which noted a Pardee Homes/HomeAid renovation in its 2008 Builder Achievement Award for Outstanding Community Service.  Also see


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